You can start by checking how they are registered: Typically, an advisor falls into one of the following categories:
- Investment Advisor Representative.
These individuals work with an investment advisory firm. You can find information on the SEC’s advisor search tool: https://adviserinfo.sec.gov/ . If the firm they work for acts as a Registered Investment Advisor (RIA), you will be able to view their Form ADV Part 2A filling online. These individuals should have a ADV 2B that provides their bio and any disclosures.
- Registered Representative
Registered Reps are affiliated with a Broker Dealer who is regulated by FINRA. They can operate under a suitability standard and are compensated by commissions on products they sell clients. You can find information about these brokers on Brokercheck: https://brokercheck.finra.org/.
- Dually Registered
Some individuals can be dually registered as an IAR and a licensed broker. Clients should ask how they bill for their services and when they will be acting as a broker vs. advisor. They should also request information about potential conflicts this presents.
Just ask. Your advisor should be able to give you a direct and clear answer. You should also ask about their fee structure. Remember that a fee-only financial planner will charge a flat fee or a fee based on the percentage of assets they are managing for you. They will not receive commissions based on products they recommend or sell to you.